"Renewable Energy Cheaper Than Coal" - can Google really "google" alternative energy?

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About every two to three weeks now, I get a showstopper of a story, that invites a lot more opinion than most and I'd suggest this is one of them. According to Reuters (albeit, via my Google news aggregator!) . . .


Google is lauching a project called "Renewable Energy Cheaper Than Coal" aimed at producing 1 gigawatt of renewable energy capacity. 

(Well capacity is an easier target to beat in cost terms than load factor and you could probably do that now with onshore wind - more below). Apparently, The project, known as Renewable Energy Cheaper Than Coal, is " . . .hiring engineers and targeting investment financing at advanced solar t